Graduate Certificate in Marketing

The Graduate Certificate in Marketing, offered by McGill University's School of Continuing Studies, introduces the core competencies of marketing for those entering the field or updating existing knowledge to work in various marketing contexts. Coursework covers marketing principles and theory, market segmentation, marketing research and reporting, digital marketing management, communication and presentation skills, sales and negotiation, and the marketing of services. The program combines theoretical knowledge with practical skills using current digital tools and industry practices, delivered through hands-on workshops, exercises, and case studies, with guest lectures from industry practitioners. It prepares graduates for marketing careers in agency, corporate, or non-profit settings. The program is delivered through the School of Continuing Studies and admits students in the Fall and Winter terms.