At McGill University in Montréal, Canada, Graduate Certificate in Advanced Marketing is offered as a postgraduate certificate in Business Administration programme.
At a glance
Degree:Postgraduate Certificate
Field:Business Administration
We have no tuition fees or an application deadline on record for this programme yet — see the official programme page.
— it helps other students.
The Graduate Certificate in Advanced Marketing, offered by McGill's School of Continuing Studies, focuses on the competencies needed to conceptualize, implement, and measure integrated marketing strategies based on consumer needs. The program is intended for professionals already working in the field who want to build on their academic background, including those who have completed the School's Graduate Certificate in Marketing. Course content covers integrated marketing communications, consumer behaviour, marketing strategy, services marketing, digital marketing, and marketing research and reporting. Instruction combines theoretical grounding with practical skill development through workshops, exercises, assessments, and case studies, and includes networking opportunities with industry guest lecturers from agency, corporate, government, non-profit, and technology backgrounds. Course lecturers are practitioners working in the marketing field. The program admits students in the Fall and Winter terms and is administered within the School of Continuing Studies.
Requirements
Minimum GPA:3.00 / 4.0
Admission Requirements: Applicants need an eligible bachelor's degree with a minimum GPA of 3.0 on a 4.0 scale, plus English-language proficiency; additional program-specific admission requirements and application documents apply.
