PGCert in Marketing - Digital Engagement Strategy (Optional Co-op)

The Business School at Centennial College offers a variety of delivery modes for new students across all programs, including Marketing – Digital Engagement Strategy. These options can include synchronous learning, hybrid formats, and on-campus deliveries, with evening classes available to accommodate different schedules.  Marketing – Digital Engagement Strategy is a business graduate certificate program designed to equip students with the essential digital marketing skills needed in today’s business landscape. Throughout this program, students will gain expertise in analyzing technology trends, deriving insights from data, developing content management strategies, and implementing plans across paid, owned, and earned media channels. They will also learn how to create and assess digital marketing strategies to enhance customer engagement and foster meaningful interactions that support business expansion.  This flexible delivery program provides hands-on, interactive training in practices and techniques that are transforming industry and commerce. Digital marketers today require alternative strategies and tactics to effectively connect with the evolving consumer. By enrolling in this program, students will set themselves apart from other marketing professionals and gain the confidence to navigate the digital frontier. They can advance their careers in digital marketing and learn the latest innovative strategies from industry experts through this two-semester graduate studies program.  Students also have the option to participate in an optional 4-month co-op work term during semester three, providing valuable Canadian market experience. This experiential learning opportunity further enhances their skills and prepares them for success in the digital marketing field. As part of the coursework, students will have the opportunity to earn industry certifications, including Google Ads, Google Analytics, and preparation for the META Blueprint Facebook Digital Marketing Associate Certification. Moreover, the core skills developed can be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.  Please note that some digital certificates may involve additional costs beyond the program tuition.  To Learn more, check out these blog posts about our industry partners and PAC members: Christos Nikitopoulos, Head of Agency Development at Google (previous PAC member and PAC chair). Kelly Seawright, Digital Platforms Manager at Mercedes-Benz Canada. Note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program. Get access to resources from the Canadian Marketing Association All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their Centennial email address. The CMA provides access to: Exclusive events and member pricing Professional development opportunities Exclusive content, including guides, whitepapers, and research reports Networking opportunities with the top marketing talent in Canada CMA NXT postsecondary career planning resources Become a Chartered Marketer This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CMA journey at Chartered Marketer.