PGCert in Strategic Marketing and Research Analysis

Strategic Marketing and Research Analysis is a one-year Ontario Graduate Certificate at Conestoga College, delivered full-time over two academic terms. The program prepares students for careers in marketing research and business intelligence, teaching research collection, data management, and data insight generation to support organizational decision-making. Students learn to formulate research questions, develop research designs, execute research projects, and analyze the resulting data, with attention to emerging research tools and professional presentation of findings. Coursework covers both qualitative and quantitative research methods as applied to marketing and business contexts. Students practice translating research findings into actionable recommendations for organizational stakeholders. Graduates are prepared for roles such as market research analyst, business intelligence analyst, and insights coordinator, applying their research and analytical skills to support marketing and strategic decision-making across a range of industries.