BA/BS in Marketing is a bachelor's degree in Business Administration programme taught at Saint Mary's University in Halifax, Canada. Tuition for international students is CAD 3,301 per credit (CAD 918 per credit for local students).
At a glance
Degree:Bachelor's Degree
Field:Business Administration
Local tuition: CAD 918 / credit
International tuition: CAD 3,301 / credit
We have no an application deadline on record for this programme yet — see the official programme page.
— it helps other students.
Marketing is a Bachelor of Commerce major at the Sobey School of Business, Saint Mary's University, focused on how products are created, developed, and sold, and on managing relationships with clients, customers, shareholders, and partners. Students study market research, advertising, consumer behaviour, and public-facing communication, with coursework in retailing, sales, distribution management, and promotion. Sample courses include an introduction to marketing built around segmentation-targeting-positioning and the four Ps, the psychology of consumer behaviour, digital marketing covering web design, search engine optimization, search engine marketing, and social media, and retail analytics using machine learning. The major suits students interested in brand strategy, digital campaigns, and understanding customer behaviour across traditional and online channels. Graduates are prepared for roles in brand management, digital marketing, market research, retail, and sales.
Requirements
Minimum GPA:70.00 / %
Admission Requirements: Saint Mary's admits directly from Canadian high school for the Marketing BComm, following the university's general Bachelor of Commerce requirements rather than a program-specific list: a minimum 70% average with no individual mark below 60%, English 12 academic (or the provincial equivalent, e.g. English 4U in Ontario, English Language Arts 30-1 in Alberta), one mathematics course from the province's approved list (e.g. Pre-Calculus 12, Mathematics 30-1, MHF4U), and three further academic Grade 12 courses; a 70% average across five Grade 11 courses qualifies for early admission. Applicants educated outside an English-language system must meet Saint Mary's English proficiency requirement: IELTS Academic 6.5 with no band below 6.0 (IELTS Online Indicator accepted), TOEFL iBT 83 with no band below 20 (paper-based 550; post-January-2026 scale: 4.5 listening, no other band below 4.0), Duolingo English Test 115 with no sub-score below 95, PTE Academic 58, CAEL 60 with no band below 50, Cambridge English 176, or Trinity ISE 96.
