Bachelor of Commerce - Marketing (Honours) (Hybrid)

Seneca Polytechnic

Toronto, Ontario, Canada

Official program page (opens in a new tab)

Seneca Polytechnic offers Bachelor of Commerce - Marketing (Honours) (Hybrid), a bachelor's degree in Business Administration programme in Toronto, Canada. The programme runs for 4 years, delivered on campus. Teaching is in English. Tuition for international students is CAD 9,417 per semester (CAD 2,903 per semester for local students).

At a glance

Degree: Bachelor's Degree
Field: Business Administration
Duration: 4 years
Delivery: On Campus
Language: English
Local tuition: CAD 2,903 / semester
International tuition: CAD 9,417 / semester

Last checked September 2026 · Source: senecapolytechnic.ca ·

Program details

Overview

Four-year honours commerce degree at Newnham Campus teaching marketing strategy across traditional and digital channels, with emphasis on business analytics and customer engagement. Students complete a mandatory work term of at least 420 hours, and the program is a recognized accelerated pathway toward the Chartered Marketer designation. Graduates work as marketing analysts, product managers and digital media specialists. From September 2026 this specialization continues as the Marketing major within Seneca's revised Honours Bachelor of Commerce (BCOMM) program.

Requirements

Minimum GPA: 65.00 / %
Admission Requirements: Domestic entry requires an Ontario Secondary School Diploma or equivalent, or mature-applicant status, with six Grade 12 U or M courses averaging at least 65% overall, including Grade 12 English (ENG4U) and any Grade 12 U mathematics course, each at a minimum of 65%; Seneca runs free upgrading courses for applicants short of either subject. Graduates of Seneca's Business, Business – Marketing, Business Administration – Marketing, or Fashion Business diplomas with a GPA of 3.0 or higher qualify for advanced entry into the degree. English proficiency for international applicants follows Seneca's institution-wide standard for degree programs (senecapolytechnic.ca English requirements page): IELTS Academic 6.5 overall with no band below 6.0, TOEFL iBT with no skill score below 21, PTE Academic 60, Duolingo 115-120, or CAEL 70 with writing at least 60; domestic applicants meeting the Grade 12 English prerequisite are not asked for a formal test. International applicants may also be asked for further documents on a country-specific basis.

Application Details

Application Deadline: Domestic applicants (Canadian citizens and permanent residents) apply through OntarioColleges.ca. For the September 2027 intake, OCAS opens for applications on 1 October 2026, the equal-consideration date is 1 February 2027, first offers go out from 1 November 2026, and the earliest confirmation deadline is 1 May 2027 with a CAD 200 deposit due the second Wednesday of June 2027. The January 2027 and May 2027 intakes opened on 1 October 2025 and carry no equal-consideration date, with earliest confirmation deadlines of 1 November 2025 and 1 March 2027. International applicants apply directly to Seneca, are assessed on a rolling basis with no fixed closing date, and are admitted up to the first day of classes or until a program fills, whichever comes first. These are institution-wide dates; this programme publishes no deadline of its own.

About Seneca Polytechnic

Type: College
Campus setting: Urban
Founded: 1967
Programs: 234
Location: Toronto, Ontario, Canada
Seneca Polytechnic campus and surroundings
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Scholarships in Canada

  • Diploma-to-Degree Scholarship — CAD 2,500
  • International Student Entrance Scholarship — CAD 5,000
  • Renewable Degree Scholarship — CAD 4,000

Frequently asked questions

What degree does Bachelor of Commerce - Marketing (Honours) (Hybrid) award?

Seneca Polytechnic awards a Bachelor's Degree in the field of Business Administration on completion of this programme.

How long does Bachelor of Commerce - Marketing (Honours) (Hybrid) take?

The programme runs for 4 years.

How much does Bachelor of Commerce - Marketing (Honours) (Hybrid) cost?

Tuition for international students is CAD 9,417 per semester (CAD 2,903 per semester for local students).

Can Bachelor of Commerce - Marketing (Honours) (Hybrid) be studied online?

No — the programme is taught on campus at Seneca Polytechnic.

What language is Bachelor of Commerce - Marketing (Honours) (Hybrid) taught in?

The programme is taught in English.

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