At Sheridan College in Oakville, Canada, PGCert in Marketing Management - Digital Strategies is offered as a postgraduate certificate in Business Administration programme. The programme runs for 1 year, delivered on campus. Teaching is in English. Tuition for international students is CAD 16,442 per year (CAD 6,767 per year for local students).
Coursework covers applying foundational marketing concepts to digital campaigns, planning and executing social media and SEO strategies, interpreting digital marketing metrics and data analytics, using AI and industry tools to build multi-channel marketing materials, and developing sales and communication technique. Classes combine in-person and remote study, with an optional third-semester co-op term placing students with real brands, retailers and organizations.
The first of two 14-week semesters covers social media management, influencer advertising, SEO and the fundamentals of digital marketing, along with the digital customer and how external economic and internal financial factors shape marketing decisions. The second semester applies those skills to developing and defending marketing strategies, mapping out digital media plans for channels including YouTube, Amazon and Netflix, using metrics like click-through rate and return on ad spend to optimize campaigns, and using AI tools such as Microsoft Copilot, Google Gemini and Adobe Creative Cloud to produce content.
Requirements
Admission Requirements: Admission requires one of: a postsecondary 3-year advanced diploma; a postsecondary 3- or 4-year degree; a postsecondary 2-year diploma in business; or a postsecondary 2-year diploma outside business and/or demonstrated competence through educational or related work experience, in which case a resume and cover letter are required for an eligibility determination. Applicants whose first language is not English must meet Sheridan's English Proficiency Requirements, published for this graduate certificate as IELTS Academic 6.5 (no band below 6.0), TOEFL iBT 88 (no section below 21), PTE Academic 60 (no section below 57), Duolingo 115 (no subscore below 95) or CAEL 70 (no section below 60); scores are valid for two years from the test date. Domestic applicants submit postsecondary transcripts via ontariocolleges.ca; international applicants submit notarized English translations of any non-English documents.
Application Details
Application Deadline:Domestic applicants apply through ontariocolleges.ca: for programmes starting in Fall 2027 the application opened 26 September 2026, the equal-consideration date is 1 February 2027, and offers can go out from 1 November 2026, with portfolio- and audition-based programmes deciding later in March; accepted offers must be confirmed by 1 May 2027. Winter and Spring/Summer 2027 entry use the same portal but Sheridan publishes no fixed equal-consideration date for them and reviews those on an ongoing basis. International applicants apply directly through Sheridan's own International Application Portal, not ontariocolleges.ca; the college publishes no fixed international deadline and admits on a rolling, space-permitting basis, so early application is advised for the 2027 entry cycle. These are institution-wide dates; this programme publishes no deadline of its own.
