Offered by University of Fredericton in Fredericton, Canada, Master of Digital Marketing is a master's degree in Advertising & Digital Marketing programme. The programme is delivered fully online. Tuition for international students is CAD 22,000 per total (CAD 22,000 per total for local students).
At a glance
Degree:Master's Degree
Field:Advertising & Digital Marketing
Delivery: Online
Local tuition: CAD 22,000 / total
International tuition: CAD 22,000 / total
Last reviewed September 2026 ·
Program details
Overview
The Master of Digital Marketing at the University of Fredericton is a fully online graduate program, described as the only program of its kind in Canada, completed in one to two years depending on pace, with a full-time option finishing in one year and an expected workload of 15 to 20 hours per week per course. The program consists of ten courses: five core courses covering AI-driven marketing, advanced analytics, digital strategy, SEO, and performance marketing; two electives; and a two-part Major Research Project. Additional coursework addresses data-driven decision making, ethical marketing practice, customer relationship management, brand management, and social media strategy. Core courses run in eight-week blocks, with no live classes required. The program suits students aiming for roles such as digital marketer, marketing manager, growth marketer, social media strategist, content marketer, or digital analytics specialist.
Requirements
Admission Requirements: The Master of Digital Marketing page requires an undergraduate degree in a related field, such as business, finance, marketing, or management, from a recognized institution. Applicants without a traditional marketing or business background can still be considered: the university states it looks for demonstrated interest and clear potential for success, and admits such applicants conditionally alongside a complimentary Foundations of Marketing module. The program page does not itself publish an English-language score, so the university's general Admission Requirements page applies to applicants from non-English-speaking countries: a minimum TOEFL iBT score of 88 (or TOEFL CBT 213), IELTS 6.5 with no band below 6, Duolingo English Test 115, or CAEL 70 with no part below 60, with the exemptions set out on that page. Applicants should apply at least four weeks before their chosen start date; no interview, portfolio, or work-experience minimum is stated.
Application Details
Start Date:January
Application Deadline:Next published intake begins 25 January 2027, with an application deadline of 25 October 2026.
