Offered by Cape Breton University in Sydney, Canada, Master of Digital Marketing is a master's degree in Advertising & Digital Marketing programme. The programme runs for 16 months, delivered on campus. Tuition for international students is CAD 35,195 per total (CAD 18,805 per total for local students).
At a glance
Degree:Master's Degree
Field:Advertising & Digital Marketing
Duration: 16 months
Delivery: On Campus
Local tuition: CAD 18,805 / total
International tuition: CAD 35,195 / total
Information for the 2027/28 academic year · Last reviewed September 2026 ·
Program details
Overview
Cape Breton University's Master of Digital Marketing is a graduate program offered in-person on the CBU campus, available on a full-time basis over 16 months or part-time over a longer period. The curriculum builds a combined strategic and technical skill set in marketing strategy, analytics, artificial intelligence and marketing technology, covering data-driven decision-making, applying AI and machine learning to marketing, consumer behaviour analysis, campaign optimization, and ethical AI leadership. In the final semester, students complete a Master's project developed in collaboration with an external partner organization. The program is aimed at recent graduates, working professionals, and career changers, with two years of prior work experience recommended though not required for admission. Admission otherwise requires a four-year undergraduate degree with a minimum 3.0 GPA (73 to 76 percent, or a B average, in the final 60 credits), while GMAT scores or relevant professional experience may substitute for standard entry criteria. Career paths named include digital marketing manager, SEO or SEM manager, social media manager, performance marketing manager, content marketing manager, digital analyst, and CRM manager, reflecting a program oriented toward marketing management and analytics roles.
Requirements
Minimum GPA:3.00 / 4.0
Admission Requirements: Admission requires a four-year baccalaureate degree (or equivalent) from a recognized or accredited university, with a minimum GPA of 3.0 (73-76%, equivalent to a B) across the final 60 credits; applicants who fall short of that bar may still be considered on GMAT scores or professional experience set out in a CV. Two years of prior work experience is recommended but not required, and the page lists no interview, statement, or reference requirement for this Master of Digital Marketing. English-language proficiency follows Cape Breton University's general standard rather than a programme-specific scale: IELTS Academic/Indicator 6.5 (no band below 6.0), TOEFL iBT/Home Edition 80 (no skill below 20) before 21 January 2026 or 4.5 after, Duolingo 120, PTE Academic 59, Michigan English Test 58, CAEL 60, or Oxford ELLT 7.
Application Details
Start Date:September
Application Deadline:Fall 2027 applications open 1 October 2026 and close 1 August 2027 on a rolling basis.
