MA/MS in Marketing is a master's degree in Business Administration programme taught at University of Lethbridge in Lethbridge, Canada. The programme runs for 20 months, delivered on campus.
Also offered as: Bachelor's Degree
At a glance
Degree:Master's Degree
Field:Business Administration
Duration: 20 months
Delivery: On Campus
We have no tuition fees or an application deadline on record for this programme yet — see the official programme page.
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Last reviewed September 2026 ·
Program details
Overview
This Marketing program leads to a Master of Science in Management and examines the creation, communication, delivery and exchange of offerings that have value for customers, clients, partners and society at large, with an emphasis on applying marketing techniques to encourage positive behaviour change in health, environmental and non-profit contexts. The program combines coursework with thesis research and an optional co-operative education placement, and is delivered in-person at both the Lethbridge and Calgary campuses. Full-time students typically complete the program in 20 months, with part-time study taking up to 40 months. The program admits in the Fall term only, and applicants must secure a potential thesis supervisor before applying. Graduates are prepared for research, consulting and marketing-research roles, and the program also serves as a bridge into PhD studies for students pursuing further marketing scholarship.
Requirements
Admission Requirements: Admission to the Marketing MSc (Mgt) requires applicants to secure a potential thesis supervisor before submitting an application. Applicants whose first language is not English must meet the university's graduate English Language Proficiency requirement: IELTS Academic 6.5 overall (min. 6.0 per band), TOEFL iBT 86 overall (min. 20 per section), PTE Academic 61 overall (min. 60 per part), CAEL 70 overall (min. 60 per component), or Duolingo English Test 120 overall (min. 110 per subscore). The program admits in the Fall term only. Applicants should consult the Graduate Studies Calendar and admission information pages for full requirements.
