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BA/BS in Marketing

University of Regina

Regina, Saskatchewan, Canada•QS 2027 #1001-1200

Official program page (opens in a new tab)

BA/BS in Marketing is a bachelor's degree in Business Administration programme taught at University of Regina in Regina, Canada. The programme runs for 4 years. Tuition for international students is CAD 1,152 per credit (CAD 329 per credit for local students).

At a glance

Degree: Bachelor's Degree
Field: Business Administration
Duration: 4 years
Local tuition: CAD 329 / credit
International tuition: CAD 1,152 / credit

We have no an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked September 2026 · Source: uregina.ca ·

Program details

Overview

This Bachelor of Business Administration with a major in Marketing is offered through the Hill Levene School of Business over four years. Beyond the core BBA curriculum, students take five required marketing courses covering global strategy, branding, consumer behaviour, advertising, market research, analytics, and digital and social media marketing. Case studies, computer simulations, and projects with live local clients give students applied experience alongside classroom instruction. Students can add microcredentials such as the Certificate in Ideation, Creativity and Entrepreneurship or the Certificate in International Business, and can study abroad through agreements with universities in 70 countries. Experiential opportunities include a student-managed investment fund overseeing two million dollars in real money, case competitions, and entrepreneurship clubs. Graduates pursue roles such as marketing coordinator, brand manager, digital marketer, social media strategist, and market researcher.

Requirements

Minimum GPA: 70.00 / %
Admission Requirements: The program page directs applicants to select their student type to view requirements for the Hill Levene School of Business. Under the university's Fall 2027 high-school admission pathway, the Hill School of Business requires a four-course average of 70%, including English Language Arts 30 and Foundations of Math 30, Pre-Calculus 30, or Calculus 30, plus two further approved 30-level courses. International applicants must also meet English proficiency requirements: IELTS Academic overall 6.5 with no band below 6.0, TOEFL iBT overall 4.5 with no section below 4, PTE Academic 59, CAEL 60, or Duolingo English Test 120.

About University of Regina

“As One Who Serves”

Type: University
Control: Public
Campus setting: Urban
Founded: 1974
Students: 16,600
QS rank: #1001-1200
Programs: 161
Location: Regina, Saskatchewan, Canada
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Scholarships in Canada

  • International Entrance Scholarship — CAD 5,000
  • International Student of Distinction Scholarship: Tier 1 — CAD 90,000
  • International Student of Distinction Scholarship: Tier 2 — CAD 45,000
  • International Undergraduate Student Bursary — CAD 5,000

Frequently asked questions

What degree does BA/BS in Marketing award?

University of Regina awards a Bachelor's Degree in the field of Business Administration on completion of this programme.

How long does BA/BS in Marketing take?

The programme runs for 4 years.

How much does BA/BS in Marketing cost?

Tuition for international students is CAD 1,152 per credit (CAD 329 per credit for local students).

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