Master of Science in Digital Marketing and Analytics

Dublin Business School

Dublin 2, Ireland

Official program page (opens in a new tab)

Master of Science in Digital Marketing and Analytics is a master's degree programme taught at Dublin Business School in Dublin 2, Ireland. The programme runs for 1 year. It carries 90.0 credits (ECTS).

At a glance

Degree: Master's Degree
Duration: 1 year
Credits: 90.0 (ECTS)

We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked October 2026 · Source: dbs.ie ·

Program details

Overview

This 90 ECTS master's combines creative marketing with data-driven decision-making. Students explore search engine optimisation, programmatic advertising and marketing analytics, developing skills to lead digital change in fast-moving markets. Entrants may come from creative, technical or business fields. Typical entrants hold a 2.2 honours degree in a closely related discipline, for example marketing, finance, or computing with a marketing focus. The award is a Level 9 master's, which suits people already in digital marketing who need a formal qualification for career security.

Requirements

Admission Requirements: Second Class Second Division (2.2) honours bachelor degree in a cognate discipline such as marketing, business, finance or IT with a marketing component.

About Dublin Business School

Type: College
Control: Private
Founded: 1975
Programs: 60
Location: Dublin 2, Ireland
Dublin Business School learning environment
1 / 4

View the full Dublin Business School profile

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Scholarships in Ireland

  • Government of Ireland International Scholarship — EUR 10,000
  • Government of Ireland Postgraduate Scholarship — EUR 31,000
  • SUSI Student Grant

Frequently asked questions

What degree does Master of Science in Digital Marketing and Analytics award?

Dublin Business School awards a Master's Degree on completion of this programme.

How long does Master of Science in Digital Marketing and Analytics take?

The programme runs for 1 year.

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