PhD in Business (Marketing)

The PhD in Business (Marketing) trains students to carry out rigorous, relevant research on how consumers and managers behave and how they interact in markets. Training covers consumer behaviour, marketing strategy and quantitative marketing, among other areas, and students work closely with marketing faculty on their research. Faculty and doctoral students publish in established marketing and management journals. The programme is described as highly selective and is intended to help students become scholars and marketing faculty members themselves. The programme website also has sections on structure and curriculum, admissions, fees and scholarships, student research, publications, student achievements, alumni and an information session, plus a downloadable brochure and FAQs. Prospective applicants can consult the Admissions, Fees and Scholarships page for entry details, and the FAQ and contact pages for further questions.