Business and Marketing

This course pairs core business subjects with in-depth study of marketing, including branding, marketing analytics, communications and corporate reputation. Students use professional-standard software in simulations that let them test decisions without real-world risk. Sustainability and social responsibility run through the teaching, encouraging learners to think about how a company can grow while contributing positively to people and the environment. Creativity and analysis are both expected, and a growth mindset is encouraged. The degree suits those aiming for careers in brand management, digital marketing, communications or general business roles, as well as people who would like to combine commercial awareness with a creative approach to reaching customers. Group work and presentations also help students practise explaining marketing ideas clearly to colleagues and clients.