Business and Marketing with foundation year

This route includes a preparatory first year before the main marketing and business programme. Afterwards, students study branding, marketing analytics, communications and corporate reputation alongside core business subjects, and test decisions in simulations built on professional software. Sustainability and social responsibility are woven through the curriculum, encouraging graduates to think about how companies can succeed while contributing positively to society and the environment. Creativity and analysis are both called upon. It suits students who want to work in marketing, brand management or general business roles but need extra support to reach degree-level study, and who like the idea of practical, simulation-based learning. The preparatory year also helps students settle into university routines and academic expectations before specialist modules begin.