Graphic Communication

This top-up teaches the principles that underpin visual communication, digital design and advertising creative work. Students examine brand development and interface design, then apply what they learn to communication challenges posed by real clients in live briefs. Learners who enjoy both drawing and digital methods will find the balance between the two central to their development. Tutors with industry backgrounds deliver practical sessions and encourage learners to operate as members of a multi-disciplinary team. Students with a flair for drawing and digital technique build their abilities through projects that reflect the demands of professional studios. Students also learn how design decisions are presented and defended to clients. Graduates are prepared for careers in graphic design, advertising and digital communication. Students also leave with a portfolio that demonstrates their range across print, screen and interactive media.