Digital Marketing

This one-year full-time MSc equips students to combine digital techniques with traditional marketing tools. It also develops understanding of leadership and management within marketing teams. Students build confidence in planning and evaluating digital campaigns. Teaching introduces the principles of data-led marketing and their application. The course content is aligned to the syllabi of two professional bodies, the CIM and the IDM, which accredit the programme. Teaching is delivered in the classroom at the London campus. Graduates are prepared for marketing roles that require strategic thinking, data awareness and a practical understanding of the digital landscape. Students study how digital channels, data and traditional media can be coordinated within one marketing plan. The course also explores leadership in marketing teams, preparing graduates for management responsibility.