Digital Marketing with Advanced Practice

The course examines how digital channels work alongside traditional marketing tools, and how new tactics and strategies can be combined into one coherent plan. Students also develop an understanding of leadership and management, so they can guide teams as well as design campaigns. The curriculum treats the digital and managerial sides of the discipline as connected rather than separate. Professional accreditation covers the programme, and its content follows the syllabus of two bodies that represent marketing and data professionals. Students on the Advanced Practice route complete an internship or a group consultancy project, which adds applied experience to their academic work and gives them a chance to test their skills in a working environment. Graduates are prepared for marketing roles in organisations that depend on online channels and customer data. Study is full time in a classroom setting in London, and the Advanced Practice route extends the programme to up to 2 years.