BA/BS in Communication and Media Studies

This Bachelor of Arts at Northwest University trains students to communicate well with audiences, whether through speech, small-group leadership, or digital storytelling. Coursework centers on two threads: how people are persuaded and how different media forms work. Students complete a shared communication core that covers media writing and ethics, mass communication, rhetoric, interpersonal and group dynamics, theory and research, and a practical internship. Electives let them choose between topics such as podcasting or improvisation and between intercultural communication or visual data presentation. Learners then pick a concentration, either content creation and storytelling or organizational and professional communication. The program suits those aiming at careers in media production, ministry or nonprofit outreach, and workplace communication roles. The program suits students who want practical storytelling and speaking skills they can carry into many different workplaces.