Cert in General Sales, Merchandising and Related Marketing Operations

This certificate at the undergraduate level builds skills for roles in selling and sales management. Topics include sales terminology, the psychology of selling and its effect on sales staff, managing brands and product categories, sales analytics, consultation, relationship building and entrepreneurial thinking. It serves as the base of the university's Sales Excellence center, an independent unit inside the school's marketing department. The center's mission is to develop flexible problem-solvers and relationship builders who think like salespeople, and its work extends beyond the classroom. The certificate is stackable. Students may enroll on its own or alongside an undergraduate degree, and because the courses count toward graduation requirements, certificate students can still graduate on time. It is offered on campus and requires fifteen credits.