Professional Master in Digital Marketing

The Professional Master in Digital Marketing at Metropolitan Tirana University is a one-year course carrying 60 ECTS credits. It introduces the techniques companies use to build an effective online presence, including social media marketing, search engine optimisation, link building and website development. The programme starts from the basics and links the learning objectives together through videos and self-assessments. Course material is aimed at people who may later hire outside agencies for online marketing and want to understand the field first. It reflects how quickly digital technology changes the way people communicate and make purchasing choices, and it prepares students to manage or commission online marketing work for a business. Career options listed by the programme include online sales manager and assistant positions in parliament, government and municipal bodies, alongside marketing posts in companies.