At British Columbia Institute of Technology in Burnaby, Canada, Marketing Management (Digital Marketing and Brand Strategy Option) Diploma is offered as a diploma in Business Administration programme. The programme runs for 2 years.
At a glance
Degree:Diploma
Field:Business Administration
Duration: 2 years
We have no tuition fees or an application deadline on record for this programme yet.
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Information for the 2027/28 academic year · Last reviewed September 2026 ·
Program details
Overview
The Marketing Management (Digital Marketing and Brand Strategy Option) Diploma at the British Columbia Institute of Technology is the second year of a two-year marketing management diploma, combining in-class lectures and labs with a 10-week internship. Coursework covers communication, brand and campaign strategy, campaign planning, paid advertising, marketing research, and consumer behaviour, building on the program's shared first-year foundation. Students work in project groups to plan and execute marketing campaigns and have access to industry networking opportunities. About 75% of graduates begin work in the field immediately after graduation, in roles across marketing, advertising, promotions, and public relations. Course credits from the diploma can also be applied toward full- or part-time study in BCIT's Bachelor of Business Administration program. Graduates are prepared for roles such as marketing coordinator, digital marketing specialist, brand strategist, social media coordinator, and marketing manager.
Requirements
Admission Requirements: The Marketing Management (Digital Marketing and Brand Strategy Option) Diploma is the second year of the Marketing Management Diploma. Applicants apply through the Marketing Management Diploma; entrance requirements for the first year are listed on the Marketing Management Common First Year entrance-requirements page, and continuing students may also enter this option through re-admission or direct/advanced placement. This program is available to international applicants, and the Digital Marketing and Brand Strategy option currently meets the Post-Graduation Work Permit (PGWP) field-of-study requirement.
