Diploma in Business Administration Techniques - Management and Marketing is a diploma in Marketing programme taught at Cegep de Victoriaville in Victoriaville, Canada. The programme runs for 3 years. Tuition for international students is CAD 7,575 per semester.
At a glance
Degree:Diploma
Field:Marketing
Duration: 3 years
International tuition: CAD 7,575 / semester
Last checked September 2026 · Source: cegepvicto.ca ·
Program details
Overview
Business Administration Techniques – Management and Marketing (Techniques d'administration et de gestion, profil Gestion et marketing) is a technical Diploma of Collegial Studies (DEC), program code 410.GM, delivered by Cégep de Victoriaville over six sessions (three years). Students complete foundational business courses in the first three sessions before specializing in marketing and management topics in sessions four through six, with mandatory internships integrated into sessions three and six. Coursework covers marketing management, customer experience, and social media strategy, participation in hiring and staff supervision, international commerce, and applied learning through real client projects. General admission conditions apply, with no specific subject prerequisites. Because the DEC carries no specific university prerequisites, graduates can pursue degrees in business administration, marketing communications, accounting, law, and hospitality management, among other programs. The program suits students with an interest in business and management who enjoy team-based problem-solving, show analytical thinking, and demonstrate leadership and creativity. Directly after graduation, students can move into roles such as buyer, administrative agent, supply agent, digital communications agent, marketing technician, commercial representative, or entrepreneur.
Requirements
Admission Requirements: Admission to Techniques d'administration et de gestion - Gestion et marketing carries no program-specific course prerequisite; the program page states 'Aucun préalable spécifique' and applicants must instead meet the Cégep's general admission conditions. Those conditions require a Diplôme d'études secondaires (DES) from the youth or adult sector, or a vocational diploma (DEP) supplemented by fifth-secondary language of instruction, fifth-secondary second language and fourth-secondary mathematics; levelling courses may be required for older diplomas, and applicants short by up to six DES units can be admitted conditionally if they complete them in their first semester. Instruction is French-medium and no separate English-language score is published. The program page lists no portfolio, interview, or other special condition.
Application Details
Application Deadline:Domestic applicants apply through SRACQ (sracq.qc.ca): for the Fall 2027 (August) intake three admission rounds close 1 March, 1 May and 1 June 2027, and for Winter 2027 (January) entry rounds close 1 November, 1 December 2026 and 2 January 2027, each later round admitting only while seats remain. The Cegep does not publish a fixed international application deadline; international applicants follow a separate admission process and must hold a valid CAQ and study permit by the start of August for Fall entry, so early application is recommended. Admission is otherwise processed on a rolling basis as documents are received. These are institution-wide dates; this programme publishes no deadline of its own.
