Diploma in Fashion Marketing Techniques is a diploma in Marketing programme taught at Collège Laflèche in Trois-Rivières, Canada. The programme runs for 3 years, delivered on campus. Tuition for international students is CAD 8,193 per semester (CAD 2,365 per semester for local students).
Fashion Marketing Techniques (code 571.C0) is a technical Diplôme d'études collégiales (DEC) at Collège Laflèche preparing students for the commercial and creative sides of the fashion industry. The curriculum covers brand development and positioning, marketing and digital strategy, product and collection development, social media and influencer marketing, e-commerce and the retail experience, consumer behaviour, and international trade. The program is built around substantial work-integrated learning, with paid internship placements distributed through alternating work-study periods, real projects developed with industry partners such as fashion brands and retailers, and access to an in-house photo studio and consultation space; the final semester includes a capstone stage focused on managing a small enterprise. The program is offered in a regular sequence and an extended pathway. It suits students interested in fashion, marketing, social media, or entrepreneurship, and does not require prior experience in the fashion or marketing fields.
Requirements
Admission Requirements: Admission follows Collège Laflèche's general CEGEP admission conditions, which require a Quebec Diploma of Secondary Studies (DES) or a recognized equivalent, as set out on the college's admission page. Beyond that general condition, the Fashion Marketing Techniques program (Commercialisation de la mode, 571.C0) page lists no further program-specific academic prerequisites, no minimum grade average, and no language-proficiency test requirement, whether in French or English. Admission is not subject to a quota (aucun contingentement), so applicants who meet the general DES condition are not screened competitively against one another for this program. The college runs the program on two intakes: a Fall cohort every year, and a Winter cohort offered only when spaces are available, which applicants must confirm directly with the Admissions Service before counting on it.
Application Details
Start Date:September, with conditional January intake
Application Deadline:Collège Laflèche takes applications directly rather than through a regional admission service (SRAM, SRACQ or SRAS), though applicants may also apply elsewhere through those services in parallel. Fall 2026 admission is already closed; for Winter 2027 entry the published rounds close 1 November 2026 (decision by 11 November, registration by 25 November), 14 January 2027, and 15 January 2027 for the first week of classes (registration by 21 January 2027). The college has not yet posted Fall 2027 deadlines. No distinct international closing date is published: the $50 CAD application fee applies equally to Canadian and international applicants, and late Winter admission continues on a rolling basis through the first week of classes. These are institution-wide dates; this programme publishes no deadline of its own.
