Cert in Specialist Certification in Social Media Marketing at Douglas College in New Westminster, Canada is a certificate in Advertising & Digital Marketing programme. The programme is delivered on campus. Teaching is in English.
At a glance
Degree:Certificate
Field:Advertising & Digital Marketing
Delivery: On Campus
Language: English
We have no tuition fees on record for this programme yet — see the official programme page.
— it helps other students.
This course is one of several instructor-led digital marketing programs that Douglas College Continuing Education delivers in partnership with the Digital Marketing Institute (DMI). The Specialist Certification in Social Media Marketing teaches participants how to build an active social media presence and shape the customer journey across major platforms, including Facebook, Instagram, TikTok, LinkedIn and YouTube. Coursework covers platform-specific strategy, how social media algorithms work and how to plan around them, running both paid and organic campaigns, engaging audiences and building brand communities, social commerce, and using AI tools for audience targeting, content planning and analytics. It is intended for marketing professionals, content creators, communications specialists, brand managers and small business owners who want to specialize in social media marketing. The course sits alongside two related DMI-partnered offerings at Douglas College, a UX and Website Design certification and a Digital Strategy and Leadership certification, and shares their general model: successful completion earns a Digital Marketing Institute certification together with a Douglas College Statement of Successful Completion. DMI's curriculum is developed with input from senior digital marketing leaders at companies including Google, Meta, IBM and HubSpot, and the college states the program is eligible for British Columbia's StrongerBC future skills grant, administered through EducationPlannerBC.
Application Deadline:Douglas College publishes college-wide application windows rather than a single date for every programme, and the domestic and international timetables differ. Domestic applicants apply through EducationPlannerBC: for the 2027 entry cycle, Fall applications open 1 October 2026, Winter applications open 1 February 2026, and Summer applications open 1 June 2026; limited-enrolment programmes set no fixed close and shut once seats fill, while open-enrolment programmes stay open until 4:00 p.m. the Friday before the semester starts. International applicants apply directly to Douglas: Fall 2026 entry is now closed, Winter 2027 entry is accepted until 30 September 2026, and Summer 2027 entry until 31 January 2027. Admission is effectively rolling within each window until seats or the deadline are reached. These are institution-wide dates; this programme publishes no deadline of its own.
