Southern Alberta Institute of Technology crest

Diploma in Business Administration - Marketing

Southern Alberta Institute of Technology

Calgary, Alberta, Canada

Official program page (opens in a new tab)

Offered by Southern Alberta Institute of Technology in Calgary, Canada, Diploma in Business Administration - Marketing is a diploma in Business Administration programme. The programme runs for 2 years. Tuition for international students is CAD 40,800 per year (CAD 12,300 per year for local students).

At a glance

Degree: Diploma
Field: Business Administration
Duration: 2 years
Local tuition: CAD 12,300 / year
International tuition: CAD 40,800 / year

We have no an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked September 2026 · Source: sait.ca ·

Program details

Overview

This two-year SAIT diploma provides a foundation in business and marketing principles, preparing students for careers in content creation, digital analytics, media, sales, promotions, and events. Coursework covers market scanning and segmentation, distribution channel planning, integrated digital communication strategy, product development and pricing, and consumer journey mapping across both business-to-business and business-to-consumer markets. In the final semester, students may take part in an integrative capstone project with peers from other business majors, working on a real challenge faced by a local business or organization. Graduates can pursue professional designations through the Institute of Sales Professionals and the Certified in Management (CIM) designation from the Chartered Managers of Canada. The program suits candidates who are persuasive communicators with strong analytical and project-management skills and an interest in brand strategy and consumer behaviour. Graduates who reach a minimum 2.3 cumulative GPA may progress into SAIT's Bachelor of Business Administration degree. Standard full-time completion is two years, with up to seven years allowed to finish all coursework.

Requirements

Admission Requirements: Domestic applicants need at least 50% in Math 30-1 or Math 30-2, and at least 50% in English Language Arts 30-1 or 60% in English Language Arts 30-2. SAIT accepts recognised high school course equivalents for applicants educated outside Alberta, and applicants educated outside Canada must provide an international document assessment showing they meet the same standard. All applicants, including those educated in Canada, must demonstrate English language proficiency before admission (SAIT admissions, English Proficiency). SAIT's institution-wide scale accepts IELTS Academic at 6.0 in each skill, TOEFL iBT at a total score of 4.5 with a 4.5 minimum per section, PTE Academic at 53, the Duolingo English Test at 115 overall with 95 minimum per sub-score, and CAEL at 60 overall with 60 in each skill, among other accepted tests. Applications go through SAIT's online portal with the standard non-refundable fee (CAD 120 domestic, CAD 175 international); international applicants should confirm the program's own international-applicant and Post-Graduation Work Permit status.

About Southern Alberta Institute of Technology

“Further Your Passion”

Type: Institute of Technology
Control: Public
Campus setting: Urban
Founded: 1916
Students: 19
Programs: 163
Location: Calgary, Alberta, Canada
Front view of Southern Alberta Institute of Technology
1 / 2

View the full Southern Alberta Institute of Technology profile

Similar programs in Canada

More programs at Southern Alberta Institute of Technology

Other universities in Canada

Frequently asked questions

What degree does Diploma in Business Administration - Marketing award?

Southern Alberta Institute of Technology awards a Diploma in the field of Business Administration on completion of this programme.

How long does Diploma in Business Administration - Marketing take?

The programme runs for 2 years.

How much does Diploma in Business Administration - Marketing cost?

Tuition for international students is CAD 40,800 per year (CAD 12,300 per year for local students).

Browse all articles →

Spotted something outdated or missing?

Help us keep this page accurate — it takes about 30 seconds.

Free calculators and converters to plan your study-abroad journey.

Latest Articles

Fresh guides and advice for studying abroad.

View all →

Compare Compare