Offered by Seneca Polytechnic in Toronto, Canada, PGCert in Digital and Social Media Marketing (Hybrid) (Work term option) is a postgraduate certificate in Business Administration programme. The programme runs for 2 semesters, delivered on campus. Teaching is in English. Tuition for international students is CAD 7,892 per semester (CAD 1,846 per semester for local students).
Work-term stream of the eight-month Digital & Social Media Marketing graduate certificate, combining coursework in branding, content creation, social media strategy and digital analytics with a work placement similar in length to an academic semester that may be paid or unpaid. Seneca lists this stream as the Work Term Option (DMMC): eligibility requirements must be maintained, additional fees apply and the job search is student-driven with in-class career workshops and one-on-one coaching; students can transfer to the non-work-term stream at any time.
Requirements
Admission Requirements: Admission follows Seneca's graduate-certificate entry route: applicants need an Ontario university degree, college diploma, or equivalent, in any field. Applicants without that credential may instead be considered on an equivalent combination of partial postsecondary study and three to five years of related work experience, supported by a resume and references. Canadian citizens and permanent residents educated outside Canada must submit a WES or ICAS credential evaluation. As a graduate certificate, this program falls under Seneca's institution-wide policy of asking domestic applicants for a formal English test only when they cannot show enough prior study in English (for example three years of full-time secondary school, or two full-time years of college or university study, in a country where English is an official or the common language); international applicants must meet Seneca's published English-proficiency levels for graduate certificates. Neither the program's own pages nor Seneca's general English-proficiency page states a specific test score for this program.
Application Details
Start Date:September, January and May
Application Deadline:Domestic applicants (Canadian citizens and permanent residents) apply through OntarioColleges.ca. For the September 2027 intake, OCAS opens for applications on 1 October 2026, the equal-consideration date is 1 February 2027, first offers go out from 1 November 2026, and the earliest confirmation deadline is 1 May 2027 with a CAD 200 deposit due the second Wednesday of June 2027. The January 2027 and May 2027 intakes opened on 1 October 2025 and carry no equal-consideration date, with earliest confirmation deadlines of 1 November 2025 and 1 March 2027. International applicants apply directly to Seneca, are assessed on a rolling basis with no fixed closing date, and are admitted up to the first day of classes or until a program fills, whichever comes first. These are institution-wide dates; this programme publishes no deadline of its own.