PGCert in Digital Marketing Communications & Analytics

Digital Marketing Communications & Analytics is a four-semester (16-month) Ontario College Graduate Certificate at Seneca Polytechnic covering marketing principles, digital marketing strategy, analytics, content development and campaign evaluation. The program emphasizes applied learning through industry-partnered capstone projects and includes a mandatory work term. Instruction follows Seneca's hybrid delivery format, with some coursework online and some completed in person, and intakes run in September and January. Admission requires an Ontario university or college degree, or college diploma or equivalent, along with English-language proficiency of IELTS 6.5 with no band below 6.0, or TOEFL iBT with no skill below 4.5 out of 6 (22 out of 30); this English condition may be waived for graduates of a recognized English-language college or university in Canada, the United States, the United Kingdom or Australia. International applicants must also meet Seneca's general English-language requirements and may be asked for additional documents or assessments.