PGCert in Sports, Entertainment and Event Marketing (Flexible)

Seneca Polytechnic

Toronto, Ontario, Canada

Official program page (opens in a new tab)

At Seneca Polytechnic in Toronto, Canada, PGCert in Sports, Entertainment and Event Marketing (Flexible) is offered as a postgraduate certificate in Business Administration programme. The programme runs for 8 months, delivered on campus. Teaching is in English. Tuition for international students is CAD 7,892 per semester (CAD 1,491 per semester for local students).

At a glance

Degree: Postgraduate Certificate
Field: Business Administration
Duration: 8 months
Delivery: On Campus
Language: English
Local tuition: CAD 1,491 / semester
International tuition: CAD 7,892 / semester

Last checked September 2026 · Source: senecapolytechnic.ca ·

Program details

Overview

Eight-month graduate certificate at Newnham Campus introducing the global sports, entertainment and events industry. Students explore the interconnected roles of event properties, marketing agencies and brand sponsors, applying strategic marketing and brand management principles to create event experiences and experiential marketing campaigns while building expertise in project management, revenue generation, sponsorship strategy and event analytics. Recognized by the Canadian Marketing Association as an accelerated pathway toward the Chartered Marketer designation; flexible delivery with January and September starts.

Requirements

Admission Requirements: Entry requires an Ontario university or college degree, college diploma or the equivalent; applicants may instead qualify through an equivalent combination of partial postsecondary study and three to five years of related work experience, supported by a resume and references. Canadian citizens or permanent residents educated outside Canada must submit a credential evaluation from WES or ICAS. For English, the programme page defers to Seneca's institution-wide requirement, stating only that applicants must meet 'English proficiency for graduate certificates' without publishing a score. Per Seneca's general admission requirements, domestic Canadian citizens and permanent residents normally satisfy this through enough prior study in English, with a formal test required only where that cannot be shown, and no minimum is published for this credential (Seneca publishes a score only for the Honours Bachelor of Aviation Technology, IELTS Academic 6.5). International applicants must separately meet Seneca's published English requirements.

Application Details

Start Date: September and January
Application Deadline: Domestic applicants (Canadian citizens and permanent residents) apply through OntarioColleges.ca. For the September 2027 intake, OCAS opens for applications on 1 October 2026, the equal-consideration date is 1 February 2027, first offers go out from 1 November 2026, and the earliest confirmation deadline is 1 May 2027 with a CAD 200 deposit due the second Wednesday of June 2027. The January 2027 and May 2027 intakes opened on 1 October 2025 and carry no equal-consideration date, with earliest confirmation deadlines of 1 November 2025 and 1 March 2027. International applicants apply directly to Seneca, are assessed on a rolling basis with no fixed closing date, and are admitted up to the first day of classes or until a program fills, whichever comes first. These are institution-wide dates; this programme publishes no deadline of its own.

About Seneca Polytechnic

Type: College
Campus setting: Urban
Founded: 1967
Programs: 234
Location: Toronto, Ontario, Canada
Seneca Polytechnic campus and surroundings
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  • Diploma-to-Degree Scholarship — CAD 2,500
  • International Student Entrance Scholarship — CAD 5,000
  • Renewable Degree Scholarship — CAD 4,000

Frequently asked questions

What degree does PGCert in Sports, Entertainment and Event Marketing (Flexible) award?

Seneca Polytechnic awards a Postgraduate Certificate in the field of Business Administration on completion of this programme.

How long does PGCert in Sports, Entertainment and Event Marketing (Flexible) take?

The programme runs for 8 months.

How much does PGCert in Sports, Entertainment and Event Marketing (Flexible) cost?

Tuition for international students is CAD 7,892 per semester (CAD 1,491 per semester for local students).

Can PGCert in Sports, Entertainment and Event Marketing (Flexible) be studied online?

No — the programme is taught on campus at Seneca Polytechnic.

What language is PGCert in Sports, Entertainment and Event Marketing (Flexible) taught in?

The programme is taught in English.

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