BA/BS in Marketing (Applied) at Université de Moncton in Moncton, Canada is a bachelor's degree in Marketing programme. The programme runs for 4 years. Tuition for international students is CAD 15,761 per year (CAD 8,601 per year for local students).
At a glance
Degree:Bachelor's Degree
Field:Marketing
Duration: 4 years
Local tuition: CAD 8,601 / year
International tuition: CAD 15,761 / year
Information for the 2027/28 academic year · Last reviewed September 2026 ·
Program details
Overview
The Bachelor of Applied Marketing is a four-year, 120-credit program delivered jointly with the Collège communautaire du Nouveau-Brunswick: the first two years are completed at CCNB-Dieppe, with the final two years at the Université de Moncton campus. Diploma holders from qualifying CCNB programs may receive up to 60 credits in equivalencies toward the degree. The curriculum includes 24 credits of core marketing courses — covering digital marketing, sales, customer relations, international marketing, and strategy — plus 42 credits of foundational business coursework, 18 credits in related disciplines such as management, human resources, and mathematics, and 18 credits of general education and electives. The program aims to build academic and professional preparation focused on customer targeting, communication, and loyalty through marketing functions, developing competencies in client relationship management, contemporary marketing practice, and workplace readiness. Admission requirements vary by province of residence; New Brunswick francophone applicants need a secondary diploma with French and mathematics courses at specified minimum grades plus additional eligible courses. The program suits students seeking an applied, practice-oriented marketing credential with a built-in pathway from community college study.
Requirements
Admission Requirements: Admission requirements vary by applicant origin. New Brunswick francophone-system applicants need FRAN 10411, MATH 30411B or 30411C, and three other eligible courses, with a minimum of 65% in French and 60% in the other courses, for an overall average of 65%. Quebec CEGEP applicants need at least 12 completed general-education credits, with a minimum average of 65% (or 75% in some cases). Applicants from other regions need equivalent French and math courses, with 65% in French, 60% in other courses, and a 65% overall average. All applicants submit an official secondary school transcript (and post-secondary transcript if applicable) with the online form, plus a $60 application fee. The 4-year program runs at CCNB-Dieppe (years 1-2) and Université de Moncton (years 3-4).
Application Details
Application Deadline:Canadian and permanent-resident applicants apply directly to Université de Moncton by recurring annual deadlines that carry no published calendar year: 31 August for autumn-term entry and 5 January for winter-term entry, with the Baccalauréat en science infirmière (Nursing) and Baccalauréat en design intérieur due 1 February, and the 16-month Baccalauréat en éducation due 1 February at the Moncton campus or 30 June at Shippagan/Edmundston. International applicants must apply by 31 May for autumn entry and 30 September for winter entry, with the 16-month Baccalauréat en éducation due 1 February at Moncton or 31 May at Shippagan/Edmundston. Applications received after these dates are automatically deferred to the following session, and Université de Moncton may close applications earlier if volume is high, so admission is firm rather than rolling. The admissions page's only calendar-year reference is to the Automne 2026 term already under way (registration closes 4 September 2026, classes begin 9 September 2026), which places the source's current context in the 2026-27 academic year; the next occurrences of the recurring deadlines above therefore fall in Hiver 2027 and Automne 2027. These are institution-wide dates; this programme publishes no deadline of its own.
