BA/BS in Marketing is a bachelor's degree in Marketing programme taught at University of Calgary in Calgary, Canada. The programme is delivered on campus.
At a glance
Degree:Bachelor's Degree
Field:Marketing
Delivery: On Campus
We have no tuition fees on record for this programme yet — see the official programme page.
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Last reviewed September 2026 ·
Program details
Overview
This undergraduate program leads to a Bachelor of Commerce (BComm) with a concentration in marketing through the Haskayne School of Business. Students study consumer behaviour, marketing research, new product development, distribution, pricing, and integrated marketing communications, working through formal presentations, group projects, and case studies. Core courses include Foundations of Marketing, Introduction to Business Analytics, Introduction to Business Skills, Principles of Macroeconomics, and Principles of Microeconomics. The program includes a co-operative work placement option that alternates paid full-time work experience with academic study, plus study-abroad opportunities, collaborative teamwork, and mentorship connections with established professionals. Graduates are prepared for career opportunities in management, marketing, and business development, and the degree can serve as a stepping stone to graduate studies or professional programs such as law, medicine, veterinary medicine, or education. The program suits students interested in understanding how organizations turn ideas into products, price them, bring them to market, and communicate their benefits to consumers. Instruction is delivered on campus at the University of Calgary.
Requirements
Admission Requirements: Direct entry to the Haskayne School of Business's Bachelor of Commerce; the Marketing concentration is declared after first year. Required courses (Alberta high school): English Language Arts 30-1, Mathematics 30-1, two of Aboriginal Studies 30 (5 credits), Biology 30, Chemistry 30, CTS Computing Science 30 (5 credits), a 30-level language/language-and-culture course, Mathematics 31, Physics 30, Science 30 or Social Studies 30-1, plus one further approved course or option. Equivalent IB, AP or other international curricula are accepted via the university's requirements tool. Estimated competitive admission average for this cycle: High 80s.
Application Details
Application Deadline:For Fall 2027 entry, the University of Calgary opens undergraduate applications for domestic applicants on 1 October 2026 and for international applicants on 15 August 2026, both closing on the same firm application deadline of 1 March 2027, with supporting documents due by 15 March 2027 and offers accepted by 1 May 2027. International applicants follow the identical March 1 deadline; the university publishes no separate, later international closing date. Applications are not accepted on a rolling basis after the deadline for most direct-entry programmes, though a small number of programmes (e.g. Nursing) run further selection rounds into the summer while space remains. These are institution-wide dates; this programme publishes no deadline of its own.
