BA/BS in Marketing is a bachelor's degree in Marketing programme taught at Concordia University in Montréal, Canada. The programme runs for 4 years, delivered on campus. Tuition for international students is CAD 42,000 per year (CAD 3,118 per year for local students).
Also offered as: Master's Degree
At a glance
Degree:Bachelor's Degree
Field:Marketing
Duration: 4 years
Delivery: On Campus
Local tuition: CAD 3,118 / year
International tuition: CAD 42,000 / year
Last checked September 2026 · Source: concordia.ca ·
Program details
Overview
This Bachelor of Commerce with a major in Marketing, offered by Concordia's John Molson School of Business, examines how ideas are conveyed and consumer demand is created, developing students' decision-making and creative abilities alongside the study of consumer behaviour, marketing theory, and market metrics. The degree combines 48 credits of core business courses with 24 credits in the marketing major and 18 elective credits, which may include a business minor; full-time study takes a minimum of three to four years (90-120 credits). Classes are held on the Sir George Williams campus with Fall and Winter admission, and a version of the program is eligible for U.S. Federal Student Aid. A cooperative education option offers paid work terms of 12 to 16 weeks in which students conduct market research, plan events, and develop public relations strategies. An integrated path lets students count up to nine credits toward both the bachelor's degree and a Master of Science in Marketing. The program suits students aiming for careers such as account executive, brand manager, or social media specialist.
Requirements
Admission Requirements: Direct entry from Quebec CEGEP requires a DEC with an overall average of 26 and a mathematics average of 26 from Calculus 1 and Linear Algebra, with at least one of the two courses completed before entry; business-related technical DEC holders without those courses need a minimum of 75% in Secondary 5 Math. Ontario and other Canadian high-school applicants need a B overall average and B in a Grade 12 pre-calculus, calculus, Algebra II or College Algebra course; IB Diploma applicants need 29 points overall with 4 HL or 5 SL mathematics. Internal transfer applicants need a 2.7 average overall and in math with ECON 201/203 and MATH 208/209; external transfers need B- overall and in math. Concordia's institution-wide English proficiency minimum applies unless exempt: IELTS Academic 6.0 with no band below 5.5, TOEFL iBT 70, or Duolingo 105. Fall applications are due March 1 (February 1 for U.S./international) and Winter applications November 1 (August 1 for U.S./international).
Application Details
Start Date:September and January
Application Deadline:Domestic applicants, including Quebec CEGEP graduates, apply directly to Concordia: for Fall 2027 entry (September start) the application deadline is 1 March 2027, and for Winter 2027 entry (January start) it is 1 November 2026; not all programs admit in Winter. Concordia sets the same formal deadlines for U.S. and international applicants but strongly recommends applying earlier - by 1 February 2027 for Fall or 1 August 2026 for Winter - to allow time for immigration processing. Late applications are considered if space remains, and Concordia does not publish a separate application-opening date. Graduate programs, including the Executive MBA, set their own per-program deadlines rather than following this university-wide undergraduate date. These are institution-wide dates; this programme publishes no deadline of its own.
