Business Administration Diploma with Double Specialization in Marketing-Multimedia

Université de Saint-Boniface's Diplôme en administration des affaires avec double spécialisation en marketing-multimédia is a three-year diploma combining business administration fundamentals with focused marketing and multimedia training. Year one covers general business administration, including finance, human resources, and entrepreneurship. Years two and three concentrate on marketing (consumer behaviour, customer service, advertising, retail) alongside practical multimedia skills in video production, audio recording, and design. Instruction takes place in small classes with an emphasis on teamwork and communication, delivered in person with a fall start. This double specialization builds on the standard two-year Business Administration Diploma by adding a full year of dedicated multimedia production coursework, so students graduate with both a marketing skill set and practical digital media production experience. It suits students who want a broader business credential than the standard two-year diploma, combining marketing specialization with hands-on digital media production skills, useful for careers spanning business, marketing, and multimedia content roles.