BA/BS in Business Analytics

This major within the Bachelor of Commerce focuses on the management and analysis of data using algorithms and models to inform data-driven business decisions and to evaluate business outcomes. Students study database design and administration, machine learning methods, optimization techniques, and data visualization, alongside a capstone project and required courses in predictive and prescriptive analytics. Electives allow students to extend the analytics focus into other business disciplines such as accounting, finance, marketing, and operations. The program is delivered as part of the Bachelor of Commerce at the Alberta School of Business, where coursework is built around group and project work. It suits students who want to apply quantitative and computational methods to business problems such as forecasting demand, interpreting market trends, or improving supply chain and operational decisions. Graduates are positioned for roles including business analyst, data specialist, marketing manager, and operations analyst across sectors such as consulting, banking, technology, government, and healthcare, or for further study in analytics-related fields, per the career paths listed on the program page.