BA/BS in Public Relations and Advertising Management

Public Relations and Advertising Management is a four-year, full-time professional bachelor's programme of 240 ECTS credits, offered in English and Latvian. Two sub-programmes are available, Public Relations and Advertising, leading to the qualification of public relations manager or advertising manager respectively. Industry bodies, namely the advertising association and the association of PR professionals in Latvia, helped shape the programme to set out the skills expected of new practitioners. Teaching is mostly in person, with some modules possibly delivered remotely, and uses role-play, trips to agencies in PR, advertising, creative and media work, and media training. Internships are built into the study plan. Study starts on 1 September. Students who have completed one year may join the Erasmus+ exchange. The programme page lists the 2026/2027 yearly tuition by language, with a separate English-language rate for citizens of other countries.