MA/MS in Tourism Strategic Management

The programme develops strategic management and planning skills, along with methods for forecasting trends in tourism and hospitality across the Baltic region and worldwide. Students learn to discuss difficult issues in tourism management, build corporate and institutional strategies for changing conditions, address unpredictable operating challenges within tourism businesses, and research and compare tourism destinations in Latvia. It also covers how tourism interacts with other fields, and includes practical work developing strategies for new tourist destinations as a way of learning strategic planning in practice.