BA/BS in Applied photography

General Description: Objective(s) of a study programme: Aim of the study program – to develop skilled applied photography professionals with professional applied photographic knowledge and ability to: apply creative knowledge and skills in professional activities; adapt to the rapidly changing digital technology; provide professional applied photographic services in Lithuanian and foreign photo studios, advertising agencies, press and electronic media; television, cinema and other audiovisual creative industries, in project artistic activities, to work independently in individual activities. Learning outcomes: A1. Understanding the contexts, concepts and contemporary trends in the history of art and photography, perception of the importance of using innovations, knowing the methods of developing different genres of photography, and ability to apply them to the development of the content of photography and other media. A2. Understanding the importance of visual communication in contemporary market conditions, knowing the methods of self-promotion and their methods of application, understanding the principles and importance of ethical behavior in the media, acquires knowledge about intellectual property law, project management, principles and concepts of advertising theory and practice, understanding market research and project preparation methods. Acquired knowledge is capable of applying in professional activities. A3.Having special knowledge about analog and digital photography techniques and processes, their applicability, knowing how to use composite expressions and tools, knowing about the rapid development of digital technologies and ability to adapt to new trends. Ability to apply the knowledge to create a photographic and / or audiovisual product. B1. Ability to conduct creative research in the field of photography, collecting and structuring data, analyze and summarize the collected information and make reasoned conclusions, on the basis of the basis of performed photo and video projects. B2. Ability to select targeted analogs and inspirational sources that are consistent with trends and help to make innovative decisions in professional activities. C1. By knowing the methods of developing different genres of photography, using analog and digital photography techniques, the purpose of choosing photographic optics and lighting technique is the ability to create high-quality photographic and other media content. Using photographic editing skills, ability to work well with photo editing and video editing software, is capable of providing quality photo and digital content to the public. C2.By mastering the stages of creative project implementation, ability to create and generate a creative idea of the project and to professionally fulfill the photographic content. C3. Depending on the peculiarities of different photographic genres, ability to make a meaningful choice of the latest technological solutions and the necessary media. Ability to bring human resources, organize teamwork and personal work during photo sessions. D1. Ability to think critically and professionally solve problems. Ability to communicate with clients, colleagues, audience in an intercultural context, and to formulate and comprehensively present the idea, concept of the project. D2. Ability to organize the work process by planning their own and all team activities, choosing specialists, implementing a joint creative project, and assuming responsibility for the quality of team work. Oriented on the conditions and needs of today's market. Ability to purposefully choose visual means of expression, to comply with intellectual property, copyright norms and professional ethics. E1. Developing self-esteem criteria, critical thinking, developer's responsibility and ability to continue to learn independently are developed. Responsible for the results of his creative work, perceived responsibility in the public sphere for the distribution of his work, and the impact of photography on the society, the cultural and economic environment. Activities of teaching and learning: Learning outcomes-based applied photography studies in teaching and learning activities are focused on student self-expression, independent and life-long learning. The study process introduces innovative methods of study organization and activity. The study process is realized by combining different forms of teaching and learning (lectures, seminars, practical assignments, project work, exhibitions, discussions, team work, individual work independent work, presentation interview, stuation analysis, analysis of documents, analogues, literature sources, reflection). Studies focus on the implementation of communication and cooperation, independent work, teamwork, critical thinking and creative thinking. Methods of assessment of learning achievements: Tests, exams, differentiated credit, interim review, final review, etc. Framework: Study subjects (modules), practical training: Introduction to art history; Specialty foreign language; Composition and color research; Lighting photography; Photographic technique, process and theory; Digital technologies; Drawing; Basics of project presentation; Photography history; Portrait photography; Reportage photography; Visual communication; Photo editing; Educational creative practice; Advertising theory & practice; Advertising photography; Audiovisual expression; Basics of business management; Graphic design; Architectural photography; Fashion photography; Specialty skills training practice; Intellectual property law; Basics of Entrepreneurship / Intercultural Communication; Art Philosophy / Artist Psychology; Media ethics; Photography project management; Media design; Creative project; Self-promotion and public relations; Academic writing; Individual study practice; Pre-diploma practice; Final project. Specialisations: - Optional courses: Students can choose elective subjects. Students are also free to choose places for their internships. Distinctive features of a study programme: - Access to professional activity or further study: Access to professional activity: Graduates completing the Applied Photography Studies program and having a professional Bachelor of Arts Degree in Arts have the ability to apply their acquired knowledge and skills in their own creative, practical, in their own or other initiated project activitiesand provide various photographyand video production servicesin Lithuanian and foreign studios, advertising agencies, press and electronic media; television, film and other audiovisual industries. Perform individual activities, and professionally present their work through design competitions and exhibitions. Access to further study: Graduates who complete the Applied photography Study Program and have a professional Bachelor's degree in Arts have the opportunity to pursue a Master's Degree in Lithuanian and foreign universities.