BA/BS in Graphic Design

The programme covers motion design, packaging design, UI/UX design, campaign and advertising design, cross-media design, human-centred and accessible design, and the fundamentals of typography, visual narrative, print and bookbinding, alongside professional presentation of creative work. Students build skills that let them produce typographically grounded, visually coherent compositions, apply traditional printmaking and bookbinding techniques, design user interfaces and digital products, and develop packaging, visual identity and brand communication work, as well as motion design and kinetic typography. Coursework also covers accessible and inclusive design principles, advertising and campaign development across different media, and cross-media projects that bring together spatial elements, motion, screen-based design and print, finishing with a curated portfolio and public exhibition of final projects. Graduates are described as suited to careers across the field, including motion designers, UI/UX designers, packaging designers, advertising and campaign specialists, and publication, editorial or typography-focused graphic designers, within creative agencies, publishing, advertising or digital product environments, or in independent practice.