Marketing for the Greater Good

Maastricht University

Maastricht, Limburg, Netherlands•QS 2027 #254

Official program page (opens in a new tab)

Marketing for the Greater Good is a degree programme taught at Maastricht University in Maastricht, Netherlands. It carries 2.0 credits (ECTS). Teaching is in English.

At a glance

Credits: 2.0 (ECTS)
Language: English

We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last updated October 2026 · Source: maastricht.dreamapply.com ·

Program details

Overview

This one-week module examines the relationship between marketing and society, moving between micro- and macro-level perspectives to consider the impact of markets and marketing practices on the wider world, with particular attention to sustainable and ethical practice. It covers business and consumer rights, responsibilities and resistance within markets, sustainability, social marketing, critical marketing, and the idea of a consumer society.

Requirements

Admission Requirements: Not yet summarised here; see the official programme page.

About Maastricht University

Type: University
Control: Public
Students: 18,000
QS rank: #254
Programs: 126
Location: Maastricht, Limburg, Netherlands
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