MA/MS in Marketing

The Master of Science in Marketing Analysis suits students who want a quantitative approach to marketing. The program covers market research, planning and strategy, command of analytical software, and the interpretation and practical use of data. Instruction comes from scholars and business leaders who bring real marketing practice into the classroom. Students develop a deep understanding of the role of data in studying customers and markets, how to use data analysis to spot trends, exceptions and opportunities, the latest marketing analytics tools, decision-making strategies, and how to shape marketing strategy from collected data. The skills are sought by a wide range of organizations. Learning outcomes include applying analytical and problem-solving skills to decisions, appreciating how global economies, institutions and cultures affect management, and analyzing an unstructured problem to build a technology-supported solution and communicate results to stakeholders.