MA/MS in Marketing

The Master of Science in Marketing is offered by the Marketing department of the Muma College of Business. It introduces core marketing concepts along with frameworks for addressing the challenges organizations face in changing business environments. Two concentrations are available: Brand Management and Product Marketing, and Digital Marketing and Marketing Analytics. The program welcomes non-business majors and is AACSB accredited. Graduates are prepared for managerial positions in brand management, marketing research, consumer insights, digital marketing and related fields.