BA/BS in Marketing

The B.S. in Marketing at the Gabelli School of Business prepares students for many different marketing careers. The school describes marketing as central to organizations of every kind, from financial institutions to professional sports teams and retail. The degree encourages strategic thinking and sound business decisions that benefit companies, individuals and society. Students learn foundational concepts and current trends, with extra weight on the welfare of consumers and society. The field is presented as welcoming creative thinkers from varied backgrounds, and the school links to a separate careers resource listing marketing roles. Secondary concentrations in marketing are also available. U.S. News includes the program among its ranked undergraduate marketing programs. Marketing is one of many majors and concentrations offered by the school, giving students room to combine it with other business interests.