Cert in Marketing

The digital marketing specialization is an undergraduate certificate for students in any major who want skills suited to mobile-first, AI-influenced marketing. It covers social media strategy, AI applications, integrated digital communication and analytics. Coursework includes generative AI for customer messaging, predictive forecasting, data privacy and bias in algorithms. Industry credentials are built into classes, including Google Analytics and HubSpot certifications. Students assemble AI playbooks and take part in pitch events to build a portfolio before graduating. The certificate is awarded only alongside a completed bachelor's degree.