Diploma in Marketing and Digital Communication

Marketing and Digital Communication is a three-year technical profile at Dawson College within the Administration and Management Technology DEC, Profile 410.GM. The program gives students practical, hands-on training in digital content creation and strategic communication, covering digital marketing campaign techniques, social media strategy, content creation, and customer experience management. Coursework combines these specialized digital-marketing skills with the core business and administration curriculum of the Techniques administratives DEC, including accounting, management, and business communication courses. Graduates are prepared for careers in marketing, digital communication and social media management, retailing and e-commerce, product development, marketing research, public relations, human resources, and public service. The program is delivered over six academic semesters of full-time study at Dawson College and leads directly to entry-level positions or further university study in business or marketing.