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Digital Marketing Strategy and Planning Micro-certificate

Digital Marketing Strategy and Planning Micro-certificate

Victoria, British Columbia, Canada

Official program page (opens in a new tab)

Offered by Royal Roads University in Victoria, Canada, Digital Marketing Strategy and Planning Micro-certificate is a micro-credential in Advertising & Digital Marketing programme. The programme is delivered on campus. Teaching is in English.

At a glance

Degree: Micro-credential

Field: Advertising & Digital Marketing

Delivery: On Campus

Language: English

We have no tuition fees on record for this programme yet — see the official programme page. — it helps other students.

Last checked September 2026 · Source: pcs.royalroads.ca · How we collect data ·

Program details

Overview

This micro-certificate builds a strategic, customer-centred approach to digital marketing from planning through execution. Using a practical framework, it covers creating data-driven marketing strategies, understanding customer behaviour, and aligning digital and physical touchpoints to strengthen engagement, alongside collaboration and communication skills for working with teams and stakeholders.

Requirements

Admission Requirements: No prior technological background is required; the micro-certificate is aimed at international students who bring professional experience from any field.

Application Details

Application Deadline: Royal Roads University sets no single university-wide deadline: domestic and international applicants apply directly to the university through the same process, and every programme page checked shows one identical deadline for both. RRU consistently closes a programme's application exactly three calendar months before that programme's own intake start date — a September 2027 intake typically closes 7 June 2027 — though a few programmes (the Master of Global Management, for example) use a six-month lead instead. Each programme lists its own upcoming intakes, running from 2026 into 2028 depending on the programme, and RRU says it may still accept a late application if space and processing time remain, but it publishes no separate international deadline and no institution-wide equal-consideration or rolling policy. These are institution-wide dates; this programme publishes no deadline of its own.

About Royal Roads University

“Canada's University for Working Professionals”

Type: University

Control: Public

Campus setting: Urban

Founded: 1995

Programs: 105

Location: Victoria, British Columbia, Canada

View the full Royal Roads University profile

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Frequently asked questions

What degree does Digital Marketing Strategy and Planning Micro-certificate award?

Royal Roads University awards a Micro-credential in the field of Advertising & Digital Marketing on completion of this programme.

Can Digital Marketing Strategy and Planning Micro-certificate be studied online?

No — the programme is taught on campus at Royal Roads University.

What language is Digital Marketing Strategy and Planning Micro-certificate taught in?

The programme is taught in English.

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Digital Marketing Strategy and Planning Micro-certificate

At a glance