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Administrative Sciences - Marketing (Thesis) (Master's)

Université Laval

Québec, Quebec, Canada•QS 2027 #526 =

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Université Laval offers Administrative Sciences - Marketing (Thesis) (Master's), a master's degree in Business Administration programme in Québec, Canada. The programme runs for 2 years. Tuition is CAD 104 per credit for local students.

At a glance

Degree: Master's Degree
Field: Business Administration
Duration: 2 years
Local tuition: CAD 104 / credit

We have no an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked September 2026 · Source: ulaval.ca · How we collect data ·

Program details

Overview

This Master of Science in Administrative Sciences, concentration in Marketing with thesis, trains specialists in marketing through a 45-credit programme combining 21 credits of coursework with a 24-credit research thesis. The programme allows students to deepen their marketing knowledge while gaining research experience, working under faculty supervision on an original thesis project. Some courses are available in distance and hybrid formats. The programme can be completed full-time or part-time, within a maximum of four years from first enrolment, with fall and winter intakes. It is designed for students pursuing a research-oriented marketing credential, preparing graduates for doctoral studies or for research, strategy and analytical roles in marketing, consumer insights and brand management.

Requirements

Minimum GPA: 3.50 / 4.33
Admission Requirements: A bachelor's degree in administration or equivalent is required, with a cumulative undergraduate average of at least 3.50 on a 4.33 scale. Applicants must submit a curriculum vitae, a roughly two-page cover letter, a supplementary questionnaire including a roughly 500-word research project description, and three reference letters. Non-francophone applicants must meet French-language requirements (TCF score of at least 600/699, with at least 10/20 on the written component, or equivalent).

Application Details

Start Date: Fall and Winter

About Université Laval

“Deo favente haud pluribus impar”

Type: University
Control: Public
Campus setting: Urban
Founded: 1852
Students: 56,000
QS rank: #526 =
Programs: 543
Location: Québec, Quebec, Canada
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Frequently asked questions

What degree does Administrative Sciences - Marketing (Thesis) (Master's) award?

Université Laval awards a Master's Degree in the field of Business Administration on completion of this programme.

How long does Administrative Sciences - Marketing (Thesis) (Master's) take?

The programme runs for 2 years.

How much does Administrative Sciences - Marketing (Thesis) (Master's) cost?

Tuition is CAD 104 per credit for local students.

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