Offered by Université Laval in Québec, Canada, Business Administration - Digital Marketing (Master's) is a master's degree in Business Administration programme. The programme runs for 2 years, delivered in a hybrid format. Tuition for international students is CAD 42,009 per total (CAD 6,044 per total for local students).
At a glance
Degree:Master's Degree
Field:Business Administration
Duration: 2 years
Delivery: Hybrid
Local tuition: CAD 6,044 / total
International tuition: CAD 42,009 / total
We have no an application deadline on record for this programme yet — see the official programme page.
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Last reviewed September 2026 ·
Program details
Overview
This Master of Business Administration (M.B.A.) specializes in digital marketing, offered by Université Laval's Faculty of Administration Sciences. The 45-credit programme combines core general-management training with courses in digital marketing strategy, analytics, and information-technology applications for marketing. It is designed to take approximately two years to complete full-time, with a part-time option also available. Some courses are delivered in hybrid format, combining classroom sessions (held monthly or biweekly) with online learning, and the programme can be completed partially or entirely at a distance. Select courses are offered in English. Students may pursue an international exchange or an internship as part of the programme. It leads to an M.B.A. credential and is intended for candidates from any undergraduate discipline seeking specialized training in digital marketing management within a broader business-administration curriculum.
Requirements
Minimum GPA:3.22 / 4.33
Admission Requirements: Applicants must hold a bachelor's degree, or a diploma judged equivalent; candidates from a non-business discipline follow the standard admission route, while those with a bachelor's in business administration follow a separate predetermined pathway. A cumulative undergraduate average of 3.22 or higher on the 4.33 scale is required; candidates with an average between 2.80 and 3.21 may apply but are assessed case-by-case by the programme director. Applicants must meet a college-level mathematics prerequisite (differential calculus, linear algebra, and vector geometry) or be admitted conditionally on completing MAT-1950. Non-francophone applicants must demonstrate French proficiency through a TCF score of at least 600/699 on the mandatory sections with at least 14/20 on written expression, or by passing FLS-2093 with a grade of C or higher.
