BA/BS in Marketing Management

Marketing Management is a Bachelor of Commerce major covering consumer psychology, market research, advertising and pricing, product development, quality management, and consumer law. The curriculum balances marketing coursework with liberal education courses and includes opportunities for international exchange and practical business consulting projects alongside guest lectures and case-based, experiential learning. The program code is MKMN, and the regular stream runs eight academic semesters (four years). A co-op option is available, providing over 20 months of work-term experience intended to ease the transition from academic study to professional careers. The program builds skills in analyzing consumer behaviour and planning marketing campaigns alongside the university's core Bachelor of Commerce coursework in accounting, economics, and management. Graduates pursue roles such as marketing director, retail buying consultant, brand manager, and positions in market research or public relations.