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MA/MS in Marketing and Consumer Studies

University of Guelph

Guelph, Ontario, Canada•QS 2027 #546 =

Official program page (opens in a new tab)

MA/MS in Marketing and Consumer Studies is a master's degree in Business Administration programme offered by University of Guelph in Guelph, Canada. The programme runs for 16 months, delivered on campus.

At a glance

Degree: Master's Degree
Field: Business Administration
Duration: 16 months
Delivery: On Campus

We have no tuition fees or an application deadline on record for this programme yet — see the official programme page. — it helps other students.

Last checked September 2026 · Source: uoguelph.ca ·

Program details

Overview

The MSc in Marketing and Consumer Studies is a graduate program in the Gordon S. Lang School of Business and Economics offering both a thesis-based track and a course-based Major Research Project (MRP) track. In the first year, students complete five core business courses, two research seminars and one elective. The program develops skills in managing large-scale research and analysis projects and draws applicants from consumer studies, the social sciences and humanities, marketing, finance, and real estate backgrounds. It is delivered on-campus at the University of Guelph with a single Fall intake each September. Admission requires a four-year honours Bachelor's degree, a B average from the last two years of study, and a GMAT, GMAT Focus, or GRE score report. Credential awarded: Master of Science (MSc).

Requirements

Minimum GPA: 73.00 / %
Admission Requirements: A four-year honours Bachelor's degree (or its equivalent) in consumer studies, the social sciences or humanities, marketing, finance, or real estate, with a minimum B average (73%) from a recognized post-secondary institution within the last 2 years. A GMAT, GMAT Focus, or GRE score report is required, with preferred scores of 550 (GMAT), 515 (GMAT Focus), or the 55th percentile (GRE).

Application Details

Start Date: September

About University of Guelph

“Improve Life.”

Type: University
Control: Public
Campus setting: Urban
Founded: 1964
Students: 36,000
QS rank: #546 =
Programs: 197
Location: Guelph, Ontario, Canada
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Frequently asked questions

What degree does MA/MS in Marketing and Consumer Studies award?

University of Guelph awards a Master's Degree in the field of Business Administration on completion of this programme.

How long does MA/MS in Marketing and Consumer Studies take?

The programme runs for 16 months.

Can MA/MS in Marketing and Consumer Studies be studied online?

No — the programme is taught on campus at University of Guelph.

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