BA/BS in Digital Business Design

Digital Business Design is a major within the Bachelor of Business Administration at UNB Saint John, teaching students to apply design thinking and entrepreneurship tools and practices to imagine digital futures for organizations of all sizes. The major requires a minimum of eight term courses, totalling 24 credit hours, integrated within the broader BBA curriculum. Students combine business fundamentals with design and innovation methods aimed at addressing digital transformation challenges faced by established firms, technology startups and entrepreneurial ventures. The programme prepares graduates for roles that bridge business strategy and digital innovation, and also provides a foundation for further professional programs or graduate study. It is delivered through the Faculty of Business on the Saint John campus, combining core BBA coursework with electives focused on digital tools, design practice and entrepreneurial thinking.